Mon premier blog

The Language of Content Strategy Scott Abel, Rahel Anne Bailie
Publisher: XML Press

Keep in mind this isn't always the same as keyword research. May 29, 2014 - Everyone is scrambling to produce more content, but few take the time to develop a strategy (CMI's research shows that 44 percent of B2B marketers and 39 percent of B2C marketers have a documented content strategy). Use it carefully, or you'll likely get hurt. 4 days ago - Content Marketing. And they're not at all measly, we promise. Apr 26, 2014 - Online content is the Internet's version of a Bosch power tool! These are proven techniques with a medieval twist. Note to historians: This is a strictly non-historical guide, rooted in the popular imagination of some of the things that might have happened in the Middle Ages. We've put together some historical inspiration. Instead The “inside information” provided by search insights will help you develop material that meets the needs of your audience members, speaks their language, and demonstrates how your product or service is exactly what they are looking for. Looking for strategies to improve your content? I'm glad I made the extra In a nutshell, you develop a prioritized list of organizational attributes that stem from a shared vocabulary/language (often generated by a card sort). Get creative with how you collect this data. I managed to squeeze into a space upfront along the wall, pulled up some carpet, and took furious notes. Mar 26, 2010 - Content Strategy There wasn't even room on the floor during Margot Bloomstein's content strategy panel during the first day of the South by Southwest Interactive Festival. Nov 22, 2010 - Too often, the user interface content is slapped on quickly as a last step, with little thought to the importance of language to the overall usability or success of the application. However, if you would like to create a Your choice of language can show whether you're “in” or “out.” Team Caffeine. Jan 17, 2014 - Make it work for you by researching how your prospects speak and incorporate this language in your content. Dec 30, 2013 - The development of language out of simple gesticulatory sounds through syntax, word change, derivation, and discourse was a kind of proto-content strategy at the level of the human brain itself.